The struggle for visibility is becoming increasingly difficult as tons of content is being hauled out every second. If you want to make your business, blog or brand a successful one, you have to have a professional action plan, and that’s where SEO comes in handy. 

But what does SEO even mean?

It is an acronym for search engine optimization—optimizing your web content for the search engines using keywords relevant to the topic at hand so that when searchers type in those words, your web content shows up on the front list. 

Like, come to think of it, when last did you click to read from the 2nd or 3rd pages… I can’t remember, can you? Exactly, that’s the struggle.

So when it comes to SEO, there’s your content, the search engine, and the researcher. This can be quite confusing and hiring an SEO company would be the ideal thing to do as per knowledge and expertise.

Suppose you’re particularly in Portland, Oregon. In that case, there are so many SEO companies to choose from, mostly because it’s a city chock-full of talented, bright creatives looking to make their way in the industry. However, it sure goes beyond just making a pick from the available, which is the reason for this article.

Factors to consider when choosing a Portland SEO company.

1. Knowledge of SEO

This is obvious, right? You want to make sure that the Portland SEO company you choose has personnel who specialize in search engine optimization. Patiently look at their previous SEO campaigns to get an idea of their previous successes. This is a good way to measure their skills and knowledge

2. Positive Reviews

Before you hire a Portland SEO company, ensure to check with friends and other brands for referrals. Take out time to read online reviews. An established SEO company should have lots of good reviews over time. Beware of companies that have a flood of positive reviews in a short duration. There may be a few negative reviews, but overall, a 4.5-star rating will suffice.

3. Cost of Service

If your goal is to find the cheapest Portland SEO company around, you might have to reconsider because this may put your business success in jeopardy. Not all companies are the same; you want to make sure you are hiring professionals when it comes to the success of your business. A one-size-fits-all package might not consider the uniqueness of your brand.

4. Attention on the Audience

An experienced Portland SEO Company understands the relevance of targeting your audience by using the right strategies and tools, including the skillful use of social media platforms in attracting your ideal clients. They need to understand your company, your product or service, and the ideal customer you hope to reach. Be wary of Portland SEO companies that focus solely on link building or only one aspect of SEO. If they don’t speak of things like load time, page speed, on-page optimization, and an enjoyable user experience, please steer clear. 

5. Customer Service

Before you hire a Portland SEO Company, ensure you can communicate with them. Ask them how they will monitor your progress and when and how you’ll receive updates. You should also find out about the tools they use for conducting audits, completing tests, and more, and explain why they use certain tools and the successes they’ve experienced with other companies using their services. They should be able to explain their processes for conducting research, monitoring rankings and backlinks, and performing competitor analysis. Importantly, they should have a system in place that carries you along. 

6. Privacy and Maintenance

Effective SEO doesn’t happen overnight. Steer clear of any Portland SEO company that promises an instant result. Black hat (spammy) SEO techniques offer instant results but can lead to unhealthy penalties for your brand if you’re looking at long-term success.

Also, make sure the Portland SEO company you choose has a privacy policy in place. You don’t want to share your winning SEO techniques with your biggest competitors. Trust me.

To wrap this up, we’d like to add that SEO is a continuous process. If you want your business at the top, hiring the right Portland SEO company is an important step in the process.