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The Local 3-Pack and Importance of Development
In an earlier piece we provided an overview of the components of any great SEO Company’s strategy for providing industry leading SEO Services in local cities such as Medford, OR must include local Search Engine Optimization. We discussed the 3-pack, Google My Business Page and Citations as essential elements to providing great SEO in Medford, OR and other local cities. Before we go into the “marketing” portion of the expertise any great SEO Agency should possess, we need to first stress again that in order to provide industry leading SEO services, you have to provide industry leading web development and web design services.
What does great web services (such as web development and web design) have to do with an SEO company’s ability to provide great Search Engine Optimization in Medford, OR? The answer is two-fold:
1
The “technical” Part of SEO:
2
Conversion:
The Local 3-Pack and Importance of Development
In an earlier piece we provided an overview of the components of any great SEO Company’s strategy for providing industry leading SEO Services in local cities such as Medford, OR must include local Search Engine Optimization. We discussed the 3-pack, Google My Business Page and Citations as essential elements to providing great SEO in Medford, OR and other local cities. Before we go into the “marketing” portion of the expertise any great SEO Agency should possess, we need to first stress again that in order to provide industry leading SEO services, you have to provide industry leading web development and web design services.
What does great web services (such as web development and web design) have to do with an SEO company’s ability to provide great Search Engine Optimization in Medford, OR? The answer is two-fold:
1
The “technical” Part of SEO:
2
Conversion:
A Canonical Error
This generally occurs when search engines can index your site under different URLs, creating what Google thinks is a duplicate content issue. Many times this arises when 301 redirects are not properly in place.
Secure Sockets Layer (SSL) Requirement:
It used to be considered something only e-commerce sites were required to implement. However, with the growing risk to access to people’s private information, Google has come out and pushed the need for all sites to have them, going as far as to have Chrome list a site without SSL as being unsecured and having to take additional steps to visit the website.
Not Mobile First
This is more about how Google indexes a site, indexing the mobile version first (if such a version exists). IN a world where mobile searches dominate, its important that your site visually works for your target audience and technically works for Google bots so that Google ranks your site for the keywords and content you provide and would like to be ranked for.
Why is this ““3-pack”” some important to be showcased in? Simple, people trust it more. A study by Search Engine Watch found that 68% of searchers prefer the local “3-pack”.
Still not sold on the importance of Local SEO services? What if you found out that the “3-pack” captures 44% of the actual clicks performed on a SERP (Moz) while “more local results” was only loaded by 8% of the people searching.
What does this all mean? A business that provides goods or services in Medford, OR must decide whether you want Google to recognize you as an option when Medford, OR is indicated either via ‘near me’ or another geographical indicator so that your business shows up at the top of the SERPs.
Any SEO agency providing industry leading local SEO in Medford, OR will optimize content, on-page (think H1 tags, meta descriptions, etc), and off-page activities with a localized intent towards Medford, OR. This is just part of the work needed in any SEO services package that has a focus of getting a business into the 3-pack and keeping them there.
SEO Services in Medford, OR
In Summary
Thus, any SEO company looking to provide SEO in Medford, OR and other cities throughout the Portland area (and the entire country for that matter) must also provide great web services as part of a larger “holistic” approach to Search Engine Optimization. Make sure you get detailed information on an SEO agency’s experience in conversion optimization and what web development / web design projects / work they have done in the past.
One of the goals of any good local SEO campaign is getting and staying in the 3-pack for the keywords you feel are most relevant to your business. While we may be known as providing the best search engine optimization in Bend, OR, our knowledge and expertise in how to get any local business into the 3-pack makes us more than capable to perform SEO in Salem, Oregon and other cities around the country. It’s not so much just knowing the individual cities that we have clients in but rather having the knowledge of the formula for getting Google to recognize you in any local search you would like to be found for.
A Canonical Error:
This generally occurs when search engines can index your site under different URLs, creating what Google thinks is a duplicate content issue. Many times this arises when 301 redirects are not properly in place.
Secure Socket Layer (SSL) Requirement
It used to be considered something only e-commerce sites were required to implement. However, with the growing risk to access to people’s private information, Google has come out and pushed the need for all sites to have them, going as far as to have Chrome list a site without SSL as being unsecured and having to take additional steps to visit the website.
Not Mobile First:
Why is this ““3-pack”” some important to be showcased in? Simple, people trust it more. A study by Search Engine Watch found that 68% of searchers prefer the local “3-pack”.
Still not sold on the importance of Local SEO services? What if you found out that the “3-pack” captures 44% of the actual clicks performed on a SERP (Moz) while “more local results” was only loaded by 8% of the people searching.
What does this all mean? A business that provides goods or services in Medford, OR must decide whether you want Google to recognize you as an option when Medford, OR is indicated either via ‘near me’ or another geographical indicator so that your business shows up at the top of the SERPs.
Any SEO agency providing industry leading local SEO in Medford, OR will optimize content, on-page (think H1 tags, meta descriptions, etc), and off-page activities with a localized intent towards Medford, OR. This is just part of the work needed in any SEO services package that has a focus of getting a business into the 3-pack and keeping them there.
SEO Services in Medford, OR
In Summary
Search Engine Optimization is not a simple formula and much more complicated that most realize. There is no official “playbook” that lists a series of steps that once completed, you rank. It’s a constantly evolving science involving uncontrolled variables Google’s search logic and your competitors. Many times you can find your site dropping in the SERPs (Search Engine Results Pages) for certain keywords not because of anything you have done differently, but simply because your competitors have stepped up their SEO game.
Thus, any SEO company looking to provide SEO in Medford, OR and other cities throughout the Portland area (and the entire country for that matter) must also provide great web services as part of a larger “holistic” approach to Search Engine Optimization. Make sure you get detailed information on an SEO agency’s experience in conversion optimization and what web development / web design projects / work they have done in the past.
One of the goals of any good local SEO campaign is getting and staying in the 3-pack for the keywords you feel are most relevant to your business. While we may be known as providing the best search engine optimization in Bend, OR, our knowledge and expertise in how to get any local business into the 3-pack makes us more than capable to perform SEO in Albany, Oregon and other cities around the country. It’s not so much just knowing the individual cities that we have clients in but rather having the knowledge of the formula for getting Google to recognize you in any local search you would like to be found for.
1
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3
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Best SEO Agency in Medford, Oregon
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